Moderna España has announced the appointment of Juan Manuel Montoro as marketing director, a newly created position with which the Spanish affiliate reinforces its commitment to Spain and its commitment to talent. Juan Manuel also joins the Management Committee in Spain, reporting to Juan Carlos Gil, General Director of Moderna for Spain and Portugal. Juan […]
Day: October 11, 2023
Rubén Loan , youtuber and ambassador of Notion , has been the star guest in the new installment of the Flat 101 podcast , in which he has been able to reflect and offer very useful advice in relation to data measurement on the well-known audiovisual creation platform. . Rubén has a YouTube channel with […]
Granada will become, on March 22 and 23, 2023, the epicenter of the GENIO Awards . In the coming days, more details will be announced. About the call, jury, speakers and more. Last year, the awards focused on the “R-evolution” concept . These awards were born 15 years ago. As an initiative of CMVocento, with […]
In a cafeteria, waiting for Alex Navarro. Today we have a Master Class session. I hope to learn a lot from him. I take a deep breath while I look at the neighbor chatting with his dog about something that has to do with Denia or San Vicent or I don’t know what… Anyway, it […]
If you have done your homework in the previous step, you will now find yourself with three lists of possible competitors, although, most normally, there are coincidences between them. [piopialo]An organic competitor that is also a competitor on Instagram and that in turn is followed by your followers.[/piopialo] You’re lucky. That type of competitor has […]
Yes, it’s me, he’s nice, handsome, charming… you know… Hahaha. (Laughing at your own jokes is bad, right?). I look up and sigh, I don’t know where to start. So much without writing, I almost thought she was going to abandon the blog. No, she was clear about it, although not very clear about how […]
Another very good feature of automatic forwarding of unopened emails Restores users who have not opened specific emails is sending a copy of the same email at other times （ for example the next day）. In this way, you can restore users who did not read your email in the original send and increase your […]
Testing Testing Testing is well known in the digital marketing world and allows us to test different content to see which works best. The essence of the test is to change only one element, whether it is an email, landing page, banner, etc. and then see which element is converted or works best. For this, […]
With the engagement breakdown, you can send different types of emails based on whether a user is more loyal to your message. Behavior in Automation: When a subscriber clicks a link in a marketing campaign, you can trigger automation, such as sending a specific email or adding a subscriber to a new segment. By placing […]
Segmentation segmentation allows you to create custom filters for users who meet one or more conditions. For example, you can create a segment in this way, i.e. a Spanish user who has not opened my email in the past days by “ or a user who has clicked on a specific email but has not […]
Your brand story needs to be crafted carefully and carefully. A brand story should reflect the brand’s values and mission, and should be something that customers can relate to emotionally. Taking the time to create a compelling brand story will help you build a strong brand that your customers love in the long run. Here […]
A brand is one of a company’s most important assets. The image that comes to mind when customers hear your brand name can determine the success or failure of your business. A strong brand story can help you stand out from the competition and connect emotionally with your customers. In this article, we’ll explain the […]