Choosing the right keywords for your content marketing campaign is about more than simply figuring out what search terms people use and working them into your posts.
It’s also about knowing which keywords will drive the right traffic to your site and understanding how to use them wisely.
That’s where keyword optimization comes in. But what is solid keyword optimization all about, and how can you put together an optimization strategy that’s truly right for your brand?
We’ll go over everything you need to know to get it right.
Use keyword optimization tools to expand on seed keywords
Seed keywords are starter terms that you can use to inform the rest of your keyword research session. For example, if you run a company that sells scented candles, some appropriate Whatsapp Data seed keywords might be “candles” and “home décor.”
By themselves, seed keywords are too broad to be worth targeting. However, you can plug those terms into a keyword research tool to zero in on suggestions that are worth targeting. Try these:
Ahrefs Keyword Generator: Great for discovering effective long-tail keywords
Google Keyword Planner: Ideal for choosing options to rank on Google, in particular
SEMRush Keyword Research Toolkit: Effective at locating ideal keywords and identifying opportunities
For even more terrific options, check out our comprehensive list of top keyword explorer tools to try in 2023.
Think like your customers
User intent is one of the most important factors in a site’s ability to achieve top SERP positions.
So, put yourself in the shoes of your customers. What problems and concerns can your product, services, or content address for them? Consider how they might go about finding the answers and solutions they need through a search engine.
Be sure to consider the average buyer’s journey associated with your products and services. A good keyword research session should yield buyer keywords related to each phase—awareness, consideration, and decision.
Understand the importance of long-tail keywords
Long-tail keywords are more specific, so they attract less traffic than broader search terms. However, they also have higher conversion rates, as they’re more likely to align with user intent.
For this reason, they’re the key to reaching consumers GN Lists who are highly motivated to buy. They can also create a solid flow of traffic over time.