SEO Agency vs. In-House SEO: What’s the difference?

Hiring an SEO Agency vs. In-House SEO Specialist How do you decide which will enhance your odds of achieving worldwide (web) domination? There comes a time in most businesses where they need to decide if it makes sense to hire an search engine optimization specialist or outsource their SEO efforts to an agency. We could never hope to address all the nuances of each unique business’s decision-making process, but we can take a look at some general rules of thumb help you decide on whether you need to hire someone for your in-house team or collaborate with a digital marketing agency to amp up your online presence.

While the new employee may spend more time working

If, after reading our rant of pros, cons and questions, you are interested in having a chat about your particular SEO situation, don’t hesitate to reach out. We will be glad to talk you through your next steps. The only thing we love (almost) as Chief VP Operations Email Lists much as giving unsolicited advice is providing answers to questions people asked. Does in-house or agency SEO cost more? Show me the money Honestly, I hate the saying, “It’s like comparing apples to oranges,” because it’s actually easy to compare fruits. One is orange, tangy and soft. The other is crispy, sweet and a variety of colors. See? Easy. So, insert whichever other colloquialism accurately demonstrates how difficult it is to compare the investment in in-house versus agency SEO. When you hire a full-time person, you are likely paying out a full salary.


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A jack-of-all-trades may also work well

Additionally, your costs may also include benefits, paid vacation and all that jazz. In return for this sizeable investment, you get: 35ish hours of work each week Their unique expertise they are bringing to the digital table Long-term loyalty (hopefully) You can also likely bank on this person to eventually understand the ins and GN Lists outs of your business, and they should be readily able to align your digital tactics with your overarching brand strategy. Also important in this calculation is training not only of your new team member but the time of everyone else who must train and oversee this new employee, assuming of course you have someone with the knowledge and experience to evaluate their work. Let’s say a full-time SEO person demands a salary of $60,000 per year.

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