Google Analytics has been a boon to businesses around the world to help them better understand. How people use their websites. However, a recent decision in Austria from the Data Protection Authority (DPA) may ultimately put the use of. Google Analytics in jeopardy. What privacy issues were identified by the Austrian DPA? The Austrian DPA found the transmission of IP addresses and cookie data to the United States for processing breaches. European Union (EU) data protection laws. The EU’s General Data Protection Regulations (GDPR) are the most stringent in the world and cover. Organizations locate anywhere if they target or collect data from EU residents.
Google Analytics is best left to Google’s lawyers
The DPA’s decision means. Google could be collecting personal data in violation of. EU data protection laws. This is primarily because of surveillance laws in the US that put Google in an awkward position – they can’t reasonably guarantee Chief VP Compliance Email Lists personal data wouldn’t be access by US government bodies. Does Google Analytics violate GDPR? There’s no easy answer to this question right now. There hasn’t been much enforcement of the DPA ruling at this point so there’s been no test of Google’s recent contract changes and whether they’re enough to protect companies from future sanctions. Rather than making changes to their services to be GDPR compliant. Many organizations, including Google, have add legal jargon to their contracts to try and protect themselves from international privacy law requirements.
Google Analytics, please get in touch
At this point, the short answer to whether. Google Analytics violates GDPR is probably no. But that will be for the courts to decide – and it could take years of litigation to get a firm answer. What does this mean for users of Google Analytics? Until things are test in court, it’s business as usual for users of Google Analytics. In the future, changes GN Lists may be need as international regulations are review and litigated. If you have users in the EU, pay close attention to developments in the next year or so. It’s very possible US- and Canadian-base services and platforms will be affect. International privacy law is complex. How it impacts Google Analytics is best left to Google’s lawyers.