The Power of Reviews and why you should wield it carefully


Reviews are an essential part of our online life, but in order for them to be helpful to others – and ourselves – we need to use them properly. Nowadays, more and more people check and contribute to reviews before and after using a service, buying a product, or engaging with a business. Online reviews can make or break a business; research shows as many as 90% of people regularly check reviews and the majority trust them as much as a personal recommendation. Unfortunately, both reviewers and the businesses they review are guilty of leveraging this immensely important tool improperly, sometimes with complete disregard for the potential negative consequences.

With great power comes great responsibility

The Power of Responding to Online Reviews.  When you’re typing away on a computer or through your phone, that feeling of anonymity and impersonality can send your fingers flying in ways your spoken words never would. This can be Accounting Directors Email Lists especially true when you feel wronged by a particular establishment or employee. However, before writing a raging review, it’s imperative you remember what you say can really impact your target. The recipient may not always be a big business who can easily bounce back. Sometimes, it’s a mom-and-pop shop that will be gravely affected by a glaring review.


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Online reviews can make

Take a moment before you hit send to make sure your review is fair. Accurate and relevant for other users, so they can make a smart judgement based on the feedback. For example, if you go to a restaurant and realize you’ve bit off more GN Lists budget than your wallet can chew, it’s not necessarily that the establishment is. Outrageously expensive.” Perhaps, it’s just not the right fit at this point in your spending cycle. Although you may find it funny to give a 1-star review because you “had to dine with family. Consider how humorous it is to a business owner whose Google.  My Business rating has decreased because of your review.

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