Strategies to better reach your target market. So, for example, for a Google search campaign, we may be seeing a significant number of conversions on our report. If these conversions are not actually turning into close sales for your company. That tells us there could be a problem with unqualified prospects finding your ads. In this situation, we may look to see if there’s a trend in the keywords that these unqualified leads are searching and either apply a negative bid adjustment to that keyword. Remove the keyword altogether if it isn’t generating results at all. This helps prevent wasted media spend for your campaigns and really helps us hone in on the keywords that are the most lucrative to your business.
Collaborate and Provide Insights
Keep Your Agency Informed Keep us up to date on changes to your product offering promotions and industry news. Internal marketing and promotions need to be integrated with your agency’s efforts. Although agencies do their very best to CEO Email Lists keep up with your industry and market changes, there are always some great little nuggets of information that the client has, that isn’t always communicated to your agency. So, for example, if you know that a competitor goes out of business. There may be an opportunity to run a competitor search campaign to target that competitor’s keywords. Or, if you’re running an internal promotion for current customers this can be easily integrated into your digital campaigns using customer lists.
As Markets Evolve
Your Strategy User behavior evolves regularly, so it only makes sense that your strategy does too. What are you finding that customers enjoy most about your product or service? What questions do they have before getting started? Has this changed over time? And what are customers expecting as things evolve? These are all important GN Lists things to know and to address so that your campaigns can improve and evolve over time. It may be time to take a good hard look at your relationship with your agency and figure out if it’s give and take. Any good agency knows that campaigns are not set and forget. If you aren’t actively collaborating with your agency. It might be time to assess if this is a profitable relationship for your business.