The strategy They may belong to off-target people or competitors. So how do you qualify a lead and understand if it can be work on by the sales team? Start from the image of your ideal customer. To develop your buyer personas, you will have start from the depiction of your ideal customer. The best method to try to identify incoming leads is to make sure you collect the essential information in the forms to understand if the person who is filling it out is actually interesting for your company, if it is a figure with whom you can do business or not. The information to ask for prospecting can be different depending on the different company situations.
In general they can concern
The industrial sector The geographical area The type of market serv. The company seo expater bangladesh ltd size turnover, employees. Production volumes The use they would make of your product or service. You probably won’t be able to collect all this information through the forms, which is why it’s important to carry out an initial research phase before getting in touch with the most interesting leads. Once you have collect the information you ne to understand if a contact is really interesting for your company, it is important to analyze their behavior to understand their level of interest. Information that may be useful to you concerns.
The number of pages visit on the website
How often they visit your website. The number of assets download. The date of the first visit and the date of the last. The date of the first conversion GN Lists and the date of the last. The way they interact with your emails opens and clicks. The way they interact with you on social mia. Gathering this information is easier than you might think. Modern CRMs can be easily integrat with your website and are not only able to track behavioral information. But are able to reconnect the contact information enter in the forms with these behaviors thanks to the use of cookies.
