The digital space is exciting. And it’s becoming even more exciting as artificial intelligence comes into its own to offer new ways to automate activities and personalize content. This rapidly advancing technology can be leverage by marketers across sectors to drive campaign performance and boost revenue (more on this later…) Many executives are shifting their focus – and budgets – from traditional to digital marketing.
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For all these reasons (and many more), this space now new data draws the attention of professionals across many areas of interest: marketing, research, paid meia, branding, customer care. Sales, recruiting, etc. Independent of your focus. If you are a professional looking to succee in this space. There are a variety of skills you’ll nee to accelerate your career and. With it, your salary. Let’s look at some of them: 1. Analytics and Insights. Whatever role you perform, always remember to measure the impact. Measurement and optimization are a must when it comes to any digital role – especially. When it comes to conversion rate optimization or CRO. However, go beyond just vanity metrics. Really study the art of extracting insights from data. One of the roles that continues to be in high demand is that of the Data Scientist
If you’re starting out in content marketing.
Someone who can turn big data into true business insights. Strive to acquire analytical skills in your current role. Learn about any tools to help you automate some of the analytical tasks. Talk to people who know the field deeply. Or go one step further and take on a role that solely GN Lists focuses on business intelligence. No matter what you do after that, you will be in high demand because of your knowlege of turning data into insights. 2. Community Management If you think community management is something a random intern should do, think again. Best-in-class brands don’t hire interns to manage their communities and for a good reason. To successfully build and nurture your community you nee to have someone at the helm who understands