In 2016, Scott Brinker, also known as ChiefMartec, collaborated with his Ion co-founder to showcase their marketing tech stack for the second-annual Stackie Awards. They decided it would be a fun exercise to frame Ion’s marketing tech in the context of its processes. Though Ion may not be eligible to compete for a Stackie, they […]

Customer satisfaction is critical to the growth of any business . Only satisfied customers will continue to pay. In fact, research shows that 58% of American consumers say they switch companies simply because of poor customer service. Therefore, customer satisfaction should be your top priority. Customer Satisfaction Score (CSAT) measures how satisfied your customers are […]