Remember this: your online presence must provide your customers with the same appeal as in “real” life.
But the digital world is open 24 hours a day. Online World This does not mean that every company has to set up an online shop right away. But at the very least, it should display the most important information about your company and the services, products and services available. And it should do so in a serious, accurate, error-free – and entertaining way.
Textual content plays a role that should not be underestimated. But you cannot use just any text, not even the ones from your brochures and leaflets. Web texts have their own language and should always be written for this medium. Keywords are relevant, but the importance of topics and content marketing is increasing more and more. Consequently, the number of words on individual web pages is increasing. Especially on pages that appear among the first results of the search engine.
Now, see the factors you should consider to create good web texts:
Every page (including every subpage) needs list of france cell phone numbers a title , approximately 55 characters long. The page title appears at the top of the browser window and should summarize the content of the website as briefly as possible – of course, with the main keyword.
Every page (including every subpage) needs a page description (meta description) of around 150 characters. The description, which appears in Google search results below the URL, no longer has a decisive influence on the positioning of your website in search engines. However, together with the page title, it is often the first thing a user reads on your website and ideally increases the likelihood that your link will be clicked.
The first heading of a page should contain
the main keyword (the word you want to be found with on Google). The simultaneous use of keywords in the title, description and heading – as well as in the body text – is recognized by search engines as relevant content. But be careful: if the keyword density is too high, Google will also quickly classify the content as spam.
Every page that Google considers to be “content-rich” should have at least 800 words. Don’t be afraid of long texts, the search results speak for themselves. But don’t use more than 4,000 words, as Google will happily reclassify the page as spam.
The text-to-image ratio
should be at least 20% and no more than 75% text . your specific needs if If there is too much text or images, the page will drop in the rankings – or readers will lose interest.
There are other rules: your text must be unique and must not be copied from other sources. Make it worth reading for the user, not just for search engines. This also includes a clear structure, preferably divided by subheadings.
Motivate your visitors to come back. guatemala lists Create added value. Pixelinmotion is here to help you!
What interests your visitors? What are their priorities?
The text is not everything. The priority should always be your objective. What do you want to achieve with your website?