Investing in high-quality content is essential for the success of a successful sales campaign. This guideline applies to all types of content, from written content to video. However, if you want to take advantage of the most effective means of conversion and generating the most traffic, video (with its own strengths) stands out from all its competitors . The numbers speak for themselves: in 2021, video will generate 80% of all traffic. Currently, on YouTube alone, one billion hours of video are consumed per day – worldwide.
Both people and search engines like videos because they are high-quality content. Due to the contagion effect, when you win people over, you will certainly also win over search engines. When you win over search engines, they reciprocate by channeling even more viewers. It is a game of fishing with its tail in its mouth, which causes a snowball effect that – at high speed – generates, attracts and multiplies traffic organically and permanently.
A big mistake in the marketing policy of many companies and agencies is to think that the strategy
involves doing everything to please algorithms and search engines, achieving the much-desired traffic. As usual, trying to please is an act that is doomed germany telephone number data to failure rather than success. If you want to please a search engine, you will have to start by pleasing yourself (your business) and others. If we dismantle the logic of search engines, the way they process and digest information, and even the reason for the existence of algorithms, we will notice that the intention should be precisely the opposite. In other words, the focus should always be on people. Let’s face it: Google is
also a company and has the
same needs as any other. It needs customers, traffic and to stand out from the competition. The strategies and mechanisms it uses are, in every way, similar to people’s choices and options – after all, they are based on them. What interests a search engine is real traffic. Organic traffic. And, above all, people who are satisfied with the searches they make. In other words, satisfied customers who will use your services again. For this reason, it penalizes websites that people don’t like, that they don’t stay on for long, that they leave in anger, that don’t convert them and that they never return to. Basically, if people aren’t interested in them, Google won’t either! In the next search, it will prioritize websites with higher conversion rates, which result in customer satisfaction and identification. In other words, the trust that people place in them.
The secret is very simple (and fair). It is the result of good products and quality content.
This magical combination naturally manages should be reassured by security to please a huge number of people, generating, in addition to the much-desired traffic, considerable prestige. It is an essential formula for success. You need to be genuine and authentic, perhaps the only way to “become popular and funny”. Therefore, SEO, marketing strategy, content production, among other actions, cannot be done to be devoured by robots and algorithms. They must, instead, be focused on people. Otherwise,
as soon as search engines
change their algorithms – which are precisely aimed at combating these manipulative tactics – they end up penalizing those who try to circumvent the rules of clean and organic traffic. So, in addition to losing all the investment made, both in time and money, you are forced to start all over again.
For Pixelinmotion, what matters are people and our strategy is centered on them. After all, people are what make companies. They are the ones who come up with ideas and strategies. And end customers are also people. Hence the importance we place on content, whether video, text or other. Quality content will certainly make all the difference. We will only be able to achieve a goal if we take the right steps towards it.
However, there are other aspects to take into account,
such as the various factors that attract or repel people from a website . These include design, navigation, good loading speed, relevant content, ease of access guatemala lists to information and efficiency in finding what we are looking for. We know that these are basic properties that should be considered even before building a website. But unfortunately, there is no shortage of websites on the internet that do not take any of these characteristics into account. The most curious and surprising thing is that, in most cases, owners do not even realize the catastrophic effects that this has on their business. Many are even surprised as to why their website does not convert. One of Pixelinmotion’s goals is to improve the capacity and functionality of a website – across the board – from functional to promotional aspects; making the most of all the technical and marketing resources that we put at your disposal.