Loading speed has a significant and measurable effect on conversion rates. Studies continually show that high web page speed translates into better conversion rates . In other words, the faster a web page loads, the more likely the user is to take the desired action on that page.
But the problem with slow loading speed goes much further. The longer a web page takes to load, the higher the bounce rate will be. A high bounce rate tells search engines that users don’t find the content on the page useful, so SEO rankings will suffer. In the case of eCommerce stores, it means that they will inevitably lose customers if their site is a little slower than the competition.
The importance of loading speed in numbers
Loading speed is like a pyramid structure where faster sites get more benefits. In this pyramid, every second counts.
According to data provided by Pingdom , one el salvador email list 277320 contact leads of the most popular speed testing tools, pages that load in two seconds have an average bounce rate of 9%, while pages that load in five seconds see their bounce rate skyrocket to 38%.
Furthermore, according to a study by the Portent agency , the difference in conversion rate between ultra-fast sites and modestly fast sites is astonishing: a site that loads in 1 second has a conversion rate 3 times higher than a site that loads in 5 seconds.
What’s more, the difference in conversion rate between incredibly fast sites and slow sites is even more pronounced . At this point, a website that loads in 1 second has a conversion rate 5 times higher than a site that loads in 10 seconds.
In the case of eCommerce data
Provided by Portent reveals that the difference in eCommerce installment payment | new financing solutions with more installment payment options conversion rate between ultra-fast sites and modestly fast sites is considerable. According to their measurements, an eCommerce site that loads in 1 second has an eCommerce conversion rate 2.5 times higher than a site that loads in 5 seconds.
Interestingly, the difference in conversion aob directory rate between ultra-fast online stores and slow stores is not that high. A site that loads in 1 second has an e-commerce conversion rate 1.5 times higher than a site that loads in 10 seconds. But that’s still a lot of difference.