Email marketing, as a niche within direct Email Marketing marketing, involves communicating advertising and informational messages, with direct transmission to the screens of targets defined by the company.
Email communication clearly offers a number of advantages that should be taken into account when planning your marketing. Here are just a few:
Low costs
A significant part of the costs associated with traditional marketing are incurred by the creation, production and distribution of advertising material (brochures, leaflets, catalogues, etc.). These costs are eliminated when using email marketing. Of course, there are also some associated costs, such as fees paid for software licenses or the costs of creating the content and design of emails and newsletters. In any case, according to experts, it is possible to save on average 20% compared to the costs of traditional marketing.
Dialogue capacity
Unlike traditional information channels, ukraine telephone number data email marketing offers direct feedback opportunities: customers can immediately place orders or send you questions by email. Interactive elements such as questionnaires can be implemented quickly. For example, it makes sense to ask customers who have been informed about new products by email whether they like what they received.
High response rates:
If it is easy and practical to click on a hyperlink in an email or newsletter, the response rates are also significantly higher than those of classic marketing campaigns.
Speed:
Unlike traditional information media, email marketing allows you to quickly create targeted messages at a specific target audience with low production costs. In addition, the short time between sending information and achieving results allows for a short-term assessment of the success of the measures.
More effective marketing control:
In classic campaigns, evaluating the success of what has been implemented is often time-consuming and costly. In many marketing campaigns, success can sometimes only be measured in an imprecise way. However, with email marketing, things are different: the number of emails already sent, the number of times emails have been opened, the number of clicks on email hyperlinks, the subscription rate, and the click and open rates of a newsletter can all be measured in real time. Daily updated statistics and data on the market and customer behavior make it possible to adapt information and product offers even more precisely to the needs
of target groups.
With all this in mind, Pixel in communication gaps: nearshore or offshore Motion focuses on marketing campaigns that follow the latest standards and methods in this field, so that your company can make the most of this excellent medium. As you will have the opportunity to see, our engagement and interaction opening rates are well above average – especially when clicking on buttons and links in the email. guatemala lists We create an email campaign with all the ingredients to build customer loyalty.