million monthly active users and 500 million users online every day, Instagram is currently one of the most important social networks. Mark Zuckerberg, the CEO of Facebook, saw so much potential in the platform and the benefits of Instagram that he acquired it for a billion dollars. And the growth continues.
Businesses all over the world are taking advantage of this rapidly growing platform. Of the top 100 brands in the world, 90 have a business account on Instagram. With so many brands and businesses on Instagram, is marketing just about posting some cool photos of your own business? Not really. There are many ways to generate sales, leads, and more on Instagram.
1. More and more users are using Instagram to shop online
The most important advantage of this app can italy telephone number data Instagram be summed up in one word: sales. More than a third of users have used Instagram to buy a product online. This means that, unlike other social networks, the likelihood of making a sale on Instagram is much higher.
2. Segmentation in Instagram marketing
Facebook boss Mark Zuckerberg bought Instagram a few years ago and expanded the platform’s features. Facebook, already known as one of the most advanced advertising platforms, has made Instagram reach that level as well. You can display ads based on age, interests, usage behavior, and location. These options take your Instagram marketing strategy to the next level, and with your Instagram ads you can create a precise sales funnel to drive more sales.
3. Instagram ads provide detailed ROI
Instagram uses the same Ads Manager as Facebook. From link clicks to conversions, you can track everything. You can also see the cost per result for each of your campaigns. Depending on the goal you’re pursuing on Instagram, you can use Ads Manager to see what results were achieved, and the associated cost, at any time.
4. Instagram offers private profiles and business accounts
Like Facebook, Instagram distinguishes between personal profiles and business accounts.
If you convert your personal account to a business account, you can also enable several different features. Instagram users should be informed that the account belongs to a business and is not a personal Instagram account. This customization will help you take advantage of all the features of Instagram Business and build a successful account.
5. The possibility of building a new customer base
Instagram offers a feature that Facebook doesn’t: organic functionality. Organic functionality includes all promotions that don’t require a payment. On Instagram, for example, you can grow your following without paying for ads. This allows for a more natural relationship between your business and your followers. The more followers you have, the more likely others are to follow you. This organic growth is especially important for new businesses.
Your efforts also pay off faster on Instagram than on other platforms. 50% of Instagram users already follow multiple businesses and brands. This means that half of those 800 million people could potentially become subscribers.
6. Strengthening the relationship with your subscribers
Another advantage of Instagram as an organic should be reassured by security platform is its high engagement. It is ten times larger than Facebook, 54 times larger than Pinterest and 84 times larger than Twitter. In addition, Instagram users read around 5 billion posts every day. With such high engagement rates, you can assume that your target audience will also interact with your posts, and at no cost!
On Instagram, you can tag users with “@” and guatemala lists respond directly to someone who has clicked on the image or commented on the post. The more transparent and responsive a brand is in interacting with its followers on Instagram, the more trust is fostered between the parties. The more trust consumers have in your brand, the less likely they are to end up in the arms of your competitors.