Google Analytics 4 (GA4) is the next generation of Google’s web analytics tool, designed to collect event-based data from both websites and apps. This new version of Analytics offers a new type of property designed for the future of measurement, allowing you to better understand the customer journey across websites and apps.
Among the new features, GA4 uses event-based data instead of sessions and offers privacy features such as cookie-less measurement . In addition, GA4 employs machine learning technology to predict future user behavior through its predictive indicators, improving model quality by using shared aggregated and anonymous data.
What’s New in Google Analytics
The new way of analyzing a company’s central african republic email list 14147 contact leads digital environment, Google Analytics 4, brings with it important differences compared to Universal Analytics. Here are the 5 main differences:
Integration of web and mobile analytics in a single environment : This update replaces the session-based approach of Universal Analytics, which often made analysis of mobile apps difficult, with an event-based approach. This enables analysis of mobile and web environments in a single platform.
Data collection methods: In light of the imminent disappearance of cookies and the emergence of alternative platforms that do not require them, Google has modified its data extraction methodology. This change implies the evolution towards a more independent system, based on Machine Learning and data modelling to make predictions.
Cross-Device User Analysis :
Thanks to the integration of web and mobile top 3 landing page design techniques for cro environments on a single platform, it is possible to exhaustively track a user who started browsing our site on a mobile phone and then continued on a computer. In short, users can be tracked across different devices without losing track of them.
Interface Changes: Google Analytics 4 has revamped alb directory its interface to improve usability and has incorporated new reports focused on the user lifecycle.
Easier to measure custom events: With GA4, we are less dependent on developers to measure specific events, as it brings new predefined events that, just by activating them, will start monitoring our website.