What type of marketing company and Marketing Services ervices should you hire to boost your business?
There are a variety of digital marketing companies on the market today – from agencies to consultants and even freelancers.
Business owners who need this type of service often don’t know who to turn to – who will be best to achieve their goals?
Learn about the types of digital marketing companies and what they can do for your business in this article.
What is a digital marketing company?
A digital marketing company is a company list of ukraine cell phone numbers whose clients are other companies that need digital marketing services.
Nowadays, it is mandatory for any company to be online. If you are not on Google, you do not exist – in fact, if you are not on the first page of Google, you do not exist!
With the rapid progression of the internet and digital business models, many companies have difficulty adapting, which is why it is sometimes crucial for your business to hire a digital marketing company that can transform your form of communication and attract the most modern and demanding customers .
Even companies that already have a good online presence benefit from the work of digital marketing companies.
An external perspective from experts on brand positioning only has positive factors, contributing to brutal changes in strategy.
When hiring a digital consultancy , for example, in addition to obtaining an analysis of your brand’s presence on all online channels and the congruence between them, you will receive essential suggestions for improvement, prepared by qualified professionals.
Therefore, even if you have a marketing team in your company, it is a great idea to hire a digital marketing company, whether for marketing consultancy or to carry out certain highly specialized actions that your team does not have, such as Google Ads or SEO .
Types of Digital Marketing Companies
Digital marketing companies in Portugal are mainly in the form of agencies or consultancies . When we talk about an agency, we are referring to a company that is prepared to take care of your company’s digital marketing, while a digital marketing company can often be just a consultancy – it carries out audits and consultancies, but does not replace marketing staff.
Pixel in Motion is a digital marketing agency. We have technicians specialized in various areas and digital channels, and we provide services on a monthly basis. We also work with one-off campaigns, as well as audits and consultancies. If you are interested in our work, contact us !
Why hire a Digital Marketing company?
In addition to the high level of specialization your specific needs if and a critical external look at your company, there are other factors that make hiring a marketing agency a valuable decision for the success of your business:
You don’t need to hire a new employee for your team
It avoids the complexity of a recruitment and selection process and the payment of a fixed monthly salary. Furthermore, the probability of hiring a person with all the technical knowledge that an agency can offer you is very small!
Access to specialized human resources
When you hire an agency, you benefit from a group of people specialized in each area of digital marketing, who work together according to your brand’s global strategy.
Access to sophisticated digital marketing tools and resources
Digital marketing and design tools and software are very expensive. Agencies have access to these types of tools because they use them for a large number of clients. For small and medium-sized businesses, it is practically impossible to work with several in-house digital marketing and design software . These tools cover areas such as social media, email marketing, marketing automation, online advertising, SEO and graphic design.
Proven experience in the field
A digital marketing company works exclusively in this area, for a variety of clients. An agency has a proven track record of techniques that work. From copywriting techniques to ad optimization and identifying content opportunities, experience is essential to the success of these strategies.
An agency always works with a focus on your company’s objectives
In an agency, the focus is on results. All decisions are based on data analysis, and several key performance indicators (KPIs) are measured every month. The most important thing for an agency is its client’s customers – everything is optimized to increase their sales.
What are the goals of a Digital Marketing company?
Clients come to us with a wide variety of identified challenges or goals they want to achieve. When we talk about marketing goals, these can be grouped into 5 main areas:
Reach new customers;
Retain existing customers;
Develop a memorable guatemala lists brand image ;
Offer a better experience to customers;
Increase sales and reduce expenses.
Based on your needs, we create a detailed marketing plan, with everything you need to achieve your main objective: reaching your ideal target audience and getting them to buy your products or services .
Marketing plans are a complex tool, with a lot of very important information about market analysis, target audience and competition, as well as defining the brand’s positioning, the type of communication and the most appropriate channels and strategy.
At Pixel in Motion, we develop a marketing plan for all clients that come to us, as we believe it is an essential tool for managing the marketing of any company.
After preparing the marketing plan, specialized people are needed to implement the strategy in each of the chosen channels.
Digital Marketing Areas of Specialization
Our Digital Marketing Company specializes in the following areas:
Website Development and Webdesign ;
Ecommerce Website Development ;
Social Media Management ;
SEO – Search Engine Optimization ;
Content Marketing;
Marketing Automation and Email Marketing;
Online Advertising (Google Ads & Social Media Ads);
Graphic Design and Branding ;
Video Production and Editing .
Each of these areas ends up having its Marketing Services own channels of specialization. For example, a Google Ads specialist has a completely different job than a Facebook Ads specialist, just as each social network also has its own specificity!