How to optimize the payment gateway in your eCommerce
The payment gateway is a fundamental tool to payment gateway ensure a safe and smooth transaction in any eCommerce. Therefore, […]
Digital Marketing
Digital Marketing
Digital Marketing
Learn how to improve the usability of your website
Web usability is fundamental in the design and development of websites and applications. It has to do with the ease
Digital Marketing
How to use audience segmentation to improve conversion rates
Into smaller, targeted groups with the goal of offering them personalized and relevant content. This technique has become increasingly popular
Digital Marketing
How to use personalization to increase conversion in an eCommerce
E-commerce has seen exponential growth in recent years. More and more companies are joining this trend. However, competition is fierce
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Learn how to optimize your offers to increase conversion in an eCommerce
E-commerce is a significant part of the global market. There is no doubt about that at this point. More and
Digital Marketing
Improve online security and increase trust and conversion in your e-commerce
E-commerce has become one of the most popular ways of buying and selling products and services. However, with the rise
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What is BNPL and how can it benefit your eCommerce?
In the era of eCommerce, payment methods have become even more important to the user experience . One of the
Digital Marketing
These are the most common mistakes that invalidate A/B tests
A/B testing is a valuable tool for improving the effectiveness of your website. But it’s important to do it correctly
Digital Marketing
Shopify vs. WooCommerce: Which is Better in 2023?
In the world of eCommerce, there are two big players in the market: WooCommerce and Shopify. Both platforms are industry
Digital Marketing
What is Framework Thinking and how to apply it in your marketing strategy
Framework Thinking is an innovative tool for the analysis, planning and implementation of marketing strategies . It is a systematic
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These are the profiles you need to structure a CRO team
Conversion rate optimization is a discipline that requires various skills for data analysis, design and development of user experiences. A
Digital Marketing
These are the online marketing resources and books that experts recommend
Today, online marketing is a key tool for any company looking to increase its presence and visibility on the internet.