Logos like Nike, McDonalds and Apple have one thing in common: they share the success that their logos have had in the world. You no longer need to know what their logos represent. What’s more, they are associated with some consumer expectations. Their logos have become the spokesperson for the company, while their products continue to prove their worth.
Many companies (or startups) want to achieve this prestige. However, most of the time, they do little to achieve it. For most, a logo is the last thing they value – which is unfortunate – because of all the marketing material they have, a logo is one of the most important pieces (if not the most important).
The perfect logo
When designing a logo, tongliao mobile phone numbers database you can make it simple, versatile, timeless, memorable… in short, everything it’s supposed to be. However, even if it’s perfect, it can end up looking boring and uninspiring: a logo doesn’t mean anything, it just sits there.
A logo should encapsulate your company’s identity, values, purpose and goals. For these reasons, a good logo must communicate something meaningful. It doesn’t just help identify. Nor is it on a mission to beautify. What a logo conveys is much more important than its appearance.
The best logos are distinctive and unique enough that they won’t be confused with others. It shouldn’t take more than a few seconds to understand what it means, or you’re in trouble. Another factor to consider is: Will it stand the test of time? What will it look like in 10, 20, 30 or even 50 years? The worst thing you can do is keep changing your logo; people start to get familiar with it. This is how consumers gain trust and base their decisions. Apple, for example, has only updated its logo three times since 1976, but the basic original concept still holds up. Pepsi, on the other hand, has changed its logo drastically over the years, which is one reason why people tend to believe that Coca-Cola is a stronger brand.
Important factors to know
There are 3 different types of logos: Logotypes, literal logos and abstract logos.
Logos are based on a typeface that is manipulated to create a specific effect. Literal logos show things as they are, while abstract logos leave more room for experimentation and the use of abstract symbols to convey mood, tone, or ideology. Once you’ve established the logo style you prefer, it’s time to decide on other things like font, color, and shape.
Fonts say a lot and are very powerful.
Some are more serious remote work culture employee and others remote work culture employee are more fun. They can convey a range of feelings and everything will be related to your “voice” and the tone you want for your company. You should also avoid the temptation to use too many fonts at once. It is not recommended to use more than two fonts, otherwise it will become confusing and start to look amateurish. As you can imagine, if a logo looks amateurish, that is the image that your company will convey. The last thing a company wants is to be perceived as unprofessional. Hence the importance of knowing these aspects and investing in the logo, making the right choices.
Color gives meaning to everything around us and makes us think/feel a certain way. Our minds are wired to respond to color. We all know that red means stop and green means go, but we also connect to color on an emotional level. In other words, if you see red in a context other than a stop sign, you might think of love, passion, or even danger. Green, on the other hand, can evoke feelings of life, growth, or money.
Shapes also play an important role in conveying an emotion. A vertical line, for example, is typically associated with masculinity, strength, and aggression, while a horizontal line communicates community and tranquility.
A round object,
such as a circle, Need a logo can show guatemala lists positive emotion and internal or cyclical connectivity. It reminds us of concepts such as renewal, marriage, partnership and stability. When looking at a square, the straight lines and sharp edges show balance, strength, professionalism and efficiency. As for triangles, they are commonly associated with subjects such as science, religion and law – as they give us a sense of hierarchy and power.
A logo shouldn’t be too literal. It should convey something, not illustrate it. Logos should indicate something without actually spelling it out. The key is a creative and visually appealing image. It’s the psychology and concept behind the design that allows your logo to truly connect with consumers. Ideally, it should do so on an emotional level that makes them think twice.
Conclusion
When designing your logo, it’s important for your designer to understand all aspects of your company. The better they understand your brand and company culture, the more effectively they can create a brand that truly connects with your customers. Get a logo that both you and your customers will love and be proud of, and that will become familiar with over the years. A good logo will instill confidence in you and your business. That’s something you can’t buy.
We are prepared to change your company’s image, and ultimately, your brand image. We will be happy to help you in this mission. Feel free to ask us for more information or to get a quote. Just click here.