Have you ever visited an eCommerce store and felt like the website knew your tastes and preferences? Have you been surprised to see recommended products that are exactly what you were looking for? That’s because of the personalized shopping experience .
Personalization is a powerful tool in eCommerce that has been proven to significantly increase conversions . In this article, we’ll look at what personalized shopping experience is, how to implement it on your website, and the tools you can use to do so. Additionally, we’ll talk about how to measure the success of personalization and how to continuously improve.
What is personalization of the shopping experience?
Personalizing the shopping experience is like fiji email list 91533 contact leads treating your customers like friends: you know their tastes and preferences and take them into account when you offer them something .
In e-commerce, this is achieved by using data to create a unique and relevant experience for each customer.
Keep in mind that personalization isn’t just about putting the customer’s name in an email, but about tailoring the entire purchasing process to make it more attractive to them.
Importance of personalization in the shopping experience
By tailoring the shopping experience to customers’ tastes and preferences, eCommerce stores can improve customer loyalty, increase sales, and enhance the overall customer experience.
Customers love personalization. In fact, according to a study by Epsilon , 80% of customers are more inclined to buy from a company that offers a personalized experience.
Who doesn’t want to feel special?
Types of customization there are several types these are the online marketing resources and books that experts recommend of personalization. That can be used in the shopping experience . Some examples are.
Content Personalization – Tailoring website aob directory content to a customer’s preferences and behaviors. For example, showing products that interest them or that they have viewed before.
Product Personalization: Offering specific products based on a customer’s preferences. For example, offering product options that are in the style or color they like.