As an entrepreneur, you know Strategies how important social media is for increasing your brand’s visibility, recognition and trust . But not all small businesses have the resources to invest in social media advertising, at least in the early stages – and they end up internalizing negative beliefs, such as the following:
“It’s SUPER hard to grow your Instagram following.”
“If I don’t use advertising, I won’t be able to generate awareness for my brand.”
“The algorithm only benefits companies that spend a lot of money on advertising.”
Do you identify with this situation? Don’t be discouraged! This article is for you.
While the above statements aren’t completely wrong, things aren’t as difficult as they seem. If you don’t have the financial resources to spend on advertising, here are some tips on how you can spend your time to increase your followers on Instagram and other social media platforms .
Encourage the algorithm by doing what it likes: use the network!
Instagram’s algorithm, like that of any spain telephone number data other social network, favors the most active users . The trick is to take advantage of all the network’s features, interact with other users and publish the type of content preferred by the algorithm – never forgetting that you are communicating, above all, to your followers.
Organic Strategies to Increase Followers on Instagram – and Other Social Networks
Publish relevant content frequently and in multiple formats
It’s not hard to see that quality content is key to achieving success on any social network. But what does quality content mean? It’s any and all content that is highly relevant to your target audience .
Content frequency also shows your followers that you are an active brand, and repetition will increase trust in your brand. Additionally, the algorithm favors more active pages, and will show your content to a greater number
of people, increasing your reach .
Each social network has its own features in terms of content format. On Instagram, make the most of video content on IGTV and Instagram Reels, and don’t forget to post Instagram Stories frequently.
Follow, Comment, and Like Other Pages’ Posts
Capture the attention of your target audience by placing your brand in popular publications and communicating directly with people.
First, do some research on your market area: look for relevant hashtags and follow influential pages in your niche. By interacting with these pages and commenting on their posts, you put your brand name in front of millions of users – that’s free advertising!
More directly, open the profiles of people who like and comment on these types of posts, and interact with them directly. You can even do this with your competitors’ followers, in order to bring them to you!
Show the algorithm that you are an active user by using all the features of the network, especially interactions. These activities will increase the reach of your posts, appearing in more people’s feeds and consequently increasing your followers.
Share content from other pages and mention them in your posts
If your brand doesn’t have the resources to work hubspot’s powerful tools discover with influencers yet, start by building relationships on social media. By sharing content from other brands or influencers and mentioning them in your posts, they will notice your brand and, if they like it, they will reciprocate the identification.
Use relevant hashtags
Your social media strategy must include a hashtag strategy.
Have you ever wondered which hashtags your target audience follows and searches for on social media? These are exactly the ones you should include in your posts to be found by your ideal customers.
There are several social media tools that allow you to search for hashtags, but you can also do it directly on Instagram. Your posts should include a mix of popular hashtags and less popular ones that are more specific to your business.
Invite people to like your page
Whether through your own social network or external platforms, share your network.
This strategy can be done in two ways, depending on the social network: the first, which works on Facebook and LinkedIn, is to invite your friends and connections to like your page directly on the platform. On Facebook, you can also click on any of your posts, see the people who liked it and invite them to like the page, without them being your
friends on the network.
On Instagram, there is no possibility guatemala lists to invite users directly, but you can send publications via direct message to your friends or people who may be interested.
Get started today!
These are just a few of the quickest strategies for increasing your social media reach organically. With just a little time and patience, you can see a dramatic increase in your engagement and followers.
The most important thing is to publish quality content – this is what will make people like your post on Facebook or save it on Instagram. From there, the algorithm will understand that your content is relevant to your users and will benefit your page.