Marketing automation better known by its English term – Marketing Automation – is a set of digital practices that enhance your marketing strategy by automating marketing and communication actions and processes.
We can consider Marketing Automation the main tool for nurturing and advancing leads until conversion.
More than 50% of companies already use marketing automation, according to data from the study “ The Ultimate Marketing Automation stats ”, by Emailmonday .
Marketing Automation: what is it?
Marketing Automation involves using digital platforms list of spain cell phone numbers to ensure targetd and efficient communication base Aon consumer behavior. It’s the perfect way to ensure you send the right message to the right person at the right time – all done automatically. By using tools to analyze audience interaction and behavior Amarketing automation allows you to create personalized actions.
Marketing automation is not
just about sending emails. The tool allows you to carry out integrated actions with social networks, your website, emails, landing pages, SMS, WhatsApp and much more.
Marketing Automation and the Sales Funnel
Marketing Automation
is the ideal way to stay in touch with your customers across multiple channels Aracking leads throughout the sales funnel, from the moment they discover your brand to the conversion stage.
A sales funnel is just that: the path taken by potential customers from the moment they become aware of your brand to the moment they convert . A sales funnel is a powerful tool that any brand should use to increase conversion rates. By understanding exactly what the lead is interested in at their stage of the purchasing process, you can provide them with all the information they need at a given moment in an automatd Day.
To better understand
the power of marketing automation payment interface isn’t just in the sales funnel, let’s look at a practical example:
A user finds your brand on social Ameia and lands on your website. Your website won’t convert on its own – you need to use extra tools and strategies to engage the visitor. With marketing automation, you can display a pop-up on your website offering a 20% discount in exchange for signing up.
The user registers. You get to know his name – let’s say it’s Carlos – his email address and mobile number. With this information, you send the coupon to Carlos’ email address, and other relevant information emails according to the specific product he visited on your website. If Carlos doesn’t buy anything that month You send him an SMS reminding him that the discount coupon will expire – and that’s when Carlos decides to buy!
After the conversion
, Carlos will receive an email asking him to evaluate the service. With this feedback, you can improve your company’s service and make more customers happy. Continue to send personalized communication to Carlos and he will become a loyal customer!
All of this personalized communication happens automatically. However, some initial preparation is required, such as planning the sales funnel and lead nurturing, preparing communication materials and configuring the entire process using a quality tool. At Pixel in Motion, we have marketing automation experts who know the best way to capture your website visitors and convert them into customers for your business.
A marketing automation strategy increases sales, reduces acquisition costs and increases customer loyalty.
Advantages of Marketing Automation
Qualified Lead Capture
Having a high number of visitors to your website is good, but converting those visitors into leads is even better. Marketing automation uses landing pages, notifications, pop-ups, messages, and forms to efficiently capture user contacts.
When advertising online , for example, marketing automation allows you to create a landing page to capture leads, followed by email blasts to new contacts in a segmentd Aanner.
Lead Nurturing Flow
Once you’ve capturd new contacts, you Aneed Ao nurture these leads to convert them. Marketing automation allows you
to analyze data and
monitor user behavior to send personalizd actions to each person: if a user has visited a certain product page, you can send them information about that specific product!
You can also use pop-ups on your website as a final communication with visitors who express an intention to leave, offering an irresistible offer to keep them coming back.
The magic of marketing automation happens when we nurture leads through various communication channels and send personalized messages to each user, according to their interests. These actions strengthen the consumer’s relationship with the brand, increase trust and, consequently, lead to conversion.
Lead Scoring: Marketing in Favor of Sales
Lead scoring is a technique for classifying leads based on their interaction points. By assigning a score to each of your contacts, you’ll know when a contact is ready to close the deal.
For example:
Conversion in guatemala lists a form: 10 points
Clicking a button in the email: 5 points
Product page view: 20 points
Qualification of the after-sales process